Agri-Video - channel with educational and informational videos for agribusiness

  • YouTube video channel

About the project

Agri-Video is a YouTube video channel with educational and informational videos on the production and processing of agricultural products. The video materials cover themes such as arable crops, pest and disease control, animal husbandry, beekeeping, and food safety.

Description

Agri-Video is a YouTube video channel with educational and informational videos on the production and processing of agricultural products. The video materials cover themes such as arable crops, pest and disease control, animal husbandry, beekeeping, and food safety.

Technology description

The agri-videos are made available via The YouTube video hosting service. Thus, the videos can be accessed by anyone through computers, tablets and smartphones. The video materials are available in Tajik, Kyrgyz, Russian and English languages.

Impact

Assisting farmers in calculation of the required quantities of seeds, fertilizers and irrigation water, the agri-calculators can prevent excessive and unnecessary use, if it will be combined with timely application. This helps farmers to significantly reduce their production costs and increase their profit, while at the same time reducing the impact of their agricultural activities on the environment. There are more than 3 000 users of the tool per year.

Details

Type
Digital Solution
Organization
Neksigol Group and AgroInformAsia LTD
Organization Type
Consortium of partners
Country / Territory
Tajikistan, Kyrgyzstan
Location
Khujand, Bishkek
Implemented in
Tajikistan, Kyrgyzstan
Use case
Agricultural extension and advisory services
Domain
Plant health and production; Livestock, animal health and production; Beekeeping; Soil management; Water management; Food Safety
Since
2016
Maturity
Proven (Scale-up)
In partnership
No
Technology
Broadcasting service (TV, radio)
Users
Smallholder farms; Medium-size farms; Large-size farms; Private sector (other businesses); Civil society organizations (NGOs, local action groups)
Users’ description
The users of the video channel are different stakeholders in the agriculture sector.
Business model
Open source; Fully free; Advertising
Business model description
The video channel is open to users without limitations. Although, in-app advertising is implemented in the videos through Google Ads.
Challenges
There are very limited videos in Tajik language in the channel.
Food Value Chain stage
Production; Processing
SDGs
SDG 8: Decent work and economic growth; SDG 9: Industry, innovation, and infrastructure